About 75% of people who search online don’t look past the first page of the first results. This means that if you want more customers to find and contact your business, you need to rank in top search results for keywords and phrases related to your business.
Research shows that the first page of organic search results has a 71% click-through rate (CTR), while pages two and three have a combined CTR of only 6% — a drastic decline.
Moral of the story? The higher you rank in search results, the more people will find and visit your site. This means that you can reach more customers and earn more revenue for your business.
In 2021, the cost of hiring an SEO company in Singapore can range from $500 /month to S$5,000/month or more. For hiring a SEO Specialist/Freelance can costs range from $200 to $3000/month depends on the experience and qualifications, also the size and complexity of your website.
Going Beyond Search
SEO is a continuous process that should be at the core of your digital marketing campaign. The ability of your website to consistently rank in the search engines depends largely on how you maintain your SEO activities and lead generations.
As mentioned above, depending on the competition and industry, it might take more than 3 months or so to see the results of SEO. Hence, you should budget for a minimum 3-months commitment to the SEO contract with the agency or SEO Specialist.
SEO is an Asset
Being on the first page of Google is an asset that pays generously for as long as you own it. You will be getting traffic, leads and sales consistently when you’re up there. I’m speaking from experience.
SEO is cost-effective
Unlike advertising, you don’t have to spend thousands to tens of thousands to see results. Yes, there are costs involved in building quality backlinks and producing content, but it’s nothing like an advertising budget.
In advertising, you pay for impressions and clicks and once you stop paying, you’re immediately taken off the platform. When SEO is done right, even after you stop, you will continue to reap the rewards for a long time.
Is It Worth Spending On SEO?
It depends. There are small number of industries do not require SEO. There are products and services that people do not actively search for on Google.
It would not really make any sense for you to perform SEO if nobody even bothers searching for products and services related to your industry on Google, would it?
Since the higher you rank in search results, the more people will find and visit your site. This means that you can reach more customers and earn more revenue for your business.
It is important to perform your due diligence and check on whether people are searching for your product and service on the internet.